Downsize specialise in vibration training for fitness and rehabilitation. They asked us to produce an identity which would make them stand out in a growing market.
The logo was designed to evoke a tape measure to tie in with the idea of downsizing. The colour palette was chosen to be striking but not garish to mark Downsize out amongst local competitors.
The branding was implemented across all paperwork and membership materials so as to present a professional face to members.